She was a graduate and undergraduate professor in the School of Communications at Brigham Young University. She focused primarily on communications law and ethics. Her research interests included Mormon media history, and the ethics of persuasion in public relations, advertising, and marketing.
Baker's publications include articles in Journal of Business Ethics; Journal of Mass Media Ethics; Research in Marketing; BYU Studies; Encyclopedia of International Media Communications; College Media Review; Case Studies in Media Management; Women's Press Organizations, 1881-1999; and Business Ethics: The Annual Editions Series. She also wrote a section, From Radio to the Internet: Church Use of Electronic Media in the Twentieth Century, in a scholarly book.
After years of dedicated service, Sherry retired in 2015.