In February of 2011, Rubio was part of BYU's involvement in the Heroes for Health HOPE Project, which was directed by Jeff DuBois and funded by the Laycock Center for Creative Collaboration in the Arts. Project HOPE, in an effort to raise health awareness, provided free health screenings to people in Dallas around the time of Superbowl XLV. PR students from the Bradley Agency worked to promote those health screenings and other events in both Spanish and English, managed on-site media, took photos of the experience for the Project HOPE website, helped with registration, and manned health education booths. When Project HOPE staff members were detained by bad weather, members of the Bradley Agency took over the responsibilities of the missing personnel.
Over the course of the project PR students were able to experience the "real world" of public relations. They learned, through a shock snow storm in Dallas, how to work through uncontrollable situations and that continuous and complete internal communication is vital in any situation. As a result of these students' efforts Project HOPE was also interviewed on FOX news.