Jeffrey Sheets

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Jeffrey Sheets serves as director of the Advanced Advertising Lab and adjunct professor of advertising, teaching the theory and practice of integrated marketing communication. He has spent the last 10 years working and consulting with world-class brands and retailers.

Sheets graduated from the Advertising Program at BYU and immediately went to work in New York City as the marketing communication manager for Time Inc., creating and tracking direct response television advertising. He then returned to Utah, completed a post-grad integrated marketing communication program from the University of Utah, and served as director of marketing for FranklinCovey, Deseret Book Co. and OGIO.

Since 2002, Sheets has been teaching at BYU and working on his own personal consulting business in advertising. He is also currently serving as a member of the Board of Directors for POPAI, the global association for advertising and marketing at retail.

Additionally, since 2006, Sheets has been spear-heading a project for the Ad Council to battle childhood obesity. Ad Lab worked alongside McCann Erickson and GSD&M, two nationally recognized advertising agencies, to promote better nutrition and increased activity for kids. The ad campaign was revealed on February 1, 2008 in Washington D.C. Both Sheets and his student Blake Hadley were in attendance.

In June 2008, Sheets accompanied students Monica McGhie, Blake Hadley, and Matt Miller where they represented the Ad Lab at the Global L'Oreal Brandstorm Competition, claiming both the International Finals Top Prize and the Best Communication Campaign. The Ad Lab team beat out teams from 38 countries and became the first team from the United States to ever win the top prize.

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References

  • “Ad Lab Launches Campaign Against Childhood Obesity.” Comms Alumni Magazine. Brigham Young University. 2007: 10.
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