Jeff Sheets

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Jeff Sheets serves as the director for the Laycock Center in the College of Fine Arts and Communications Dean's Office. He was previously the director of the Advanced Advertising Lab (BYU AdLab) and adjunct professor of advertising, teaching the theory and practice of integrated marketing communication. He has spent the last 10 years working and consulting with world-class brands and retailers.

Sheets graduated from the Advertising Program at BYU and immediately went to work in New York City as the marketing communication manager for Time Inc., creating and tracking direct response television advertising. He then returned to Utah, completed a post-grad integrated marketing communication program from the University of Utah, and served as director of marketing for FranklinCovey, Deseret Book Co. and Ogio.

Since 2002, Sheets has been teaching at BYU and working on his own personal consulting business in advertising. He is also currently serving as a member of the Board of Directors for POPAI (Point of Purchasing Advertising International), the global association for advertising and marketing at retail.

Additionally, since 2006, Sheets has been spear-heading a project for the Ad Council to battle childhood obesity. Ad Lab worked alongside McCann Erickson and GSD&M, two nationally recognized advertising agencies, to promote better nutrition and increased activity for kids. The ad campaign was revealed on February 1, 2008 in Washington D.C. Sheets and his student Blake Hadley were in attendance.

In June 2008, Sheets accompanied students Monica McGhie, Blake Hadley, and Matthew Miller at the Global L'Oreal Brandstorm Competition, where they represented the Ad Lab. They claimed both the International Finals Top Prize and the Best Communication Campaign. The Ad Lab team beat out teams from 38 countries and became the first team from the United States to ever win the top prize.

In 2012, Sheets participated in the Beauty and Belief project, which was funded by the Laycock Center. He oversaw the direction of virtual elements for this project, which brought Islamic artwork from around the world to be featured at BYU's Museum of Art. In 2013, Sheets oversaw the Virtual Tour of BYU project, spearheaded by advertising student, Paris Sorbonne.

In 2013, Sheets served as the faculty advisor for the Hyundai Lens of Loyalty project. Several students, led by creative director Dustin Locke, collaborated at the Laycock Center to compete in a short-video competition hosted by Hyundai. They interviewed BYU alumni around the globe to demonstrate the loyalty of BYU fans; their video won first place in the competition.

In 2014, he collaborated with Utah Highway Patrol to create a public safety campaign. The campaign featured movie trailers about the dangers of drunk driving. The trailers were shown at 27 Megaplex and Cinemark theaters in Utah, reaching over a million viewers. Also in 2014, Sheets oversaw two exciting, large-budget projects, including a Library of Congress-commissioned literacy project, Readers to the Rescue, and a National Science Foundation-commissioned project to design a video game promoting science, technology, engineering, and mathematics education.

The same year, he traveled with students Jeffrey Wade, Ricardo Quintana and Shelbi Anderson and faculty Ed Carter and Brent Barson to Chile, where the group spent two weeks gathering information about the reform of higher education in the country in collaboration with students at Universidad Mayor. This project was funded by BYU's Laycock Center.

In 2017, Sheets helped to create a video game designed to help kids learn programming concepts.

References

  • “Ad Lab Launches Campaign Against Childhood Obesity.” Comms Alumni Magazine. Brigham Young University. 2007: 10.

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