Diena Simmons
From College of Fine Arts and Communications
In Diena Simmons' 2000 master's thesis, “Motivations and Gratifications for Selecting a Niche Television Channel: BYU Television.” she examines the relationships among ritual and instrumental viewing motivations and satisfactions, viewer religiosity, and viewing attentiveness as they relate to the selection of a niche television channel, Brigham Young University Television.
